Based on George Orwell’s 1984, dive into a dystopian universe that paints a frightening and bleak future under Big Brother - a regime that totally controls its citizens. BAL DU MAC 2017 explores the obliteration of truth, individuality and liberty in a world where power seeks to control everything. This project explored the strong similarities and the challenges of the freedom we take for granted. It mirrors some of the realities currently that are happening in our present world.
Concept by 45 DEGREES, A Cirque du Soleil Division
Client: Fondation du Musée d’Art Contemporain de Montréal
Credits Event
Creative Direction: Frank Helpin, Patricia Tremblay
Artistic Direction (event): Danielle Labrie
Artistic Direction (branding): Emilie Montrose Lagacé
Set Design: Eric Tendi
Light Design: Jean Laurin
Graphic Design: Emilie Montrose Lagacé
Styling: Emilie Montrose Lagacé
3D Artist: Filip Hodas
Photos: Dominic Gouin & Jocelyn Michel
Video Recap: Republik
Client: Fondation du Musée d’Art Contemporain de Montréal
Credits Event
Creative Direction: Frank Helpin, Patricia Tremblay
Artistic Direction (event): Danielle Labrie
Artistic Direction (branding): Emilie Montrose Lagacé
Set Design: Eric Tendi
Light Design: Jean Laurin
Graphic Design: Emilie Montrose Lagacé
Styling: Emilie Montrose Lagacé
3D Artist: Filip Hodas
Photos: Dominic Gouin & Jocelyn Michel
Video Recap: Republik
