For this special holiday period, Ivanhoe Cambridge wanted to create an engaging and safe experience for visitors to its various properties, and to reactivate the heart of Montreal.
MASSIVart found creative solutions to activate four of their downtown locations - Fairmont The Queen Elizabeth, Centre Eaton de Montréal, Place Montréal Trust and Place Ville Marie - while offering a magical and joyful break to their visitors.
The 2020 holiday season took place in conditions never experienced before but it didn't stop us from designing a unique and engaging activation, creating four destinations in the heart of the city. This thanks to a festive, connected and secure experience.
Ville-Marie Place render
MTL Trust Place render
Eaton Center render
Fairmount Reine Elizabeth render
Concept by MASSIVart & Harrison Fun
Client: Ivanhoe Cambridge
Client: Ivanhoe Cambridge
Credit installations
Artistic Direction: MASSIVart & Harrison Fun
Production Management: MASSIVart
Design & Fabrication: Harrison Fun
Photos: Raphael Thibodeau
Artistic Direction: MASSIVart & Harrison Fun
Production Management: MASSIVart
Design & Fabrication: Harrison Fun
Photos: Raphael Thibodeau
Credit ad campaign
Artistic Direction: Emilie Montrose
Motion Design: Simon Bouchard, Camion Studio
Artistic Direction: Emilie Montrose
Motion Design: Simon Bouchard, Camion Studio
